The Walt Disney Company: The Early Years

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA125	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	14 Pages
Period	:	-
Organization	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	California
Industry	:	-

Abstract:

Started in 1923 by Walt Disney and his brother Roy Disney, The Walt Disney Company is currently the world's second largest media company behind Time Warner. Michael Eisner, who joined Disney in 1984 from Paramount Pictures, has focused on turning around the studios and the ailing theme parks. Along with top managers like Frank Well and Jeffrey Katzenberg, he has helped turn Disney into a motion picture powerhouse by the late 80s. Eisner has also taken a serious look at the hotel, TV and home video businesses. Eisner has struck a deal with Pixar Animation to market the latter's animation movies. He has also acquired Miramax, an independent studio to bolster Disney's movie business.

But just when everything seems to be working like a well-oiled machine, Frank Wells dies in a helicopter crash and Jeffrey Katzenberg announces that he is leaving Disney to start his own studio DreamWorks SKG. This part of the case covers events from the 1920s to 1995.